10 Lessons From 10 Years E-Book

The E‑Book

This isn’t your typical business eBook.
It’s a raw, honest 35‑page guide written straight from my heart, sharing the lessons, heartbreaks, and wins I’ve lived through after 10 years in the beauty industry.

I created this for every beauty professional: nail techs, lash artists, brow techs, hairstylists, MUA’s anyone brave enough to turn passion into a business.

Inside, you’ll find:
- Real truths people don’t usually tell you. like why friends & family aren’t your target audience, how to price your work without guilt, and what to do in quiet seasons.                                                                        - Practical lessons on building systems, managing money, setting boundaries, and keeping your love for your craft alive.
- Reflective questions to help you dig deeper, get clear on your value, and make real changes not just read and forget.

Why this eBook is different:

✔ Written from real experience, starting from €10 sets and eBay kits to building a thriving brand
✔ Speaks to all beauty entrepreneurs not just nail techs
✔ Focuses on mindset, confidence, and daily habit, the parts of business most people don’t talk about
✔ Affordable & accessible because everyone deserves guidance, not just those who can pay hundreds for coaching

You don’t need to have it all figured out. You just need to start valuing yourself, one small step at a time.

The Lessons

1️⃣ Value Yourself & Your Time
– Why your passion & skill have real worth
– Reflection questions to ground your confidence

2️⃣ Start Small, Stay Consistent & Grow Smart
– Build for paying clients, not freebie hunters
– Hard truths and mindset shifts

3️⃣ Client Care Over Everything
– Beyond the service: loyalty, trust & experience

4️⃣ Social Media Is Your Shop Window
– Show up, be real, and stay consistent

5️⃣ Track Your Money — Don’t Guess
– Simple ways to keep your business healthy

6️⃣ Invest in Training & Keep Learning
– Staying relevant and raising your standards

7️⃣ Handle Quiet Seasons Like a Pro
– Planning, content, and self-care in slow times

8️⃣ Set Boundaries to Avoid Burnout
– Protecting your energy and time

9️⃣ Pricing with Confidence
– Charge what you’re worth without guilt

🔟 Build Systems, Not Chaos
– From messy notes to smooth, professional processes